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Deb Gabor

CEO of Sol Marketing, Bestselling Author, Keynote Speaker

“Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist. She's written the book on branding (twice!) with bestsellers Branding is Sex and Irrational Loyalty. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.

Deb and her team at Sol Marketing have introduced her revolutionary brand strategy for organizations ranging from international household names like Allrecipes, The Associated Press, Dell, Microsoft, NBC Universal, NPR, NTT Data, and Siemens, to exciting emerging brands like hint water and Indagare. Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells.


"I was born to brand. And so were you."

- Deb Gabor


Bestselling Author, Host of The Greatness Machine, Serial Entrepreneur

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Darius Mirshahzadeh 

Darius Mirshahzadeh is a dad, husband, twin, brother and son who was born and raised in California and now lives in Austin Texas. He is a serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius’s passion is to make the world a better place using his talents and engagement. He is all about the P’s: Passion, Pizza, Puzzles, and Pink Unicorns. If you’re more into traditional braggy vanity metrics around success, he was ranked #40 in Inc 500 CEO’s in 2007 with 2500% plus revenue growth in three years of his business at Twin Capital Mortgage. He was ranked #9 in Glassdoor’s Top Ranked CEOs in America for small to medium businesses. Darius has participated in many prestigious programs including Birthing of Giants at MIT and graduated from the world-renowned Stagen Integral Leadership Program. He was a TEDx curator for the TEDx Golden Gate Park in 2011 and 2012 at the De Young Museum in San Francisco. The theme was The Pursuit of Passion.

Darius is a mad scientist CEO who has grown companies from start-up to just under 1,000 employees in three years. He is an expert on core values. His top six core values are happiness named Heart, love named Besos, passion named Eye of the Tiger, curiosity named Cinco, creativity named BOOM, and balance named Movie Night. He explains in his new book, The Core Value Equation, being released to the world on September 15, 2020.

"Core Values should have a utility and leverage value that is second to none in your organization"


- Darius Mirshahzadeh


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